Letters to the Editor

Aman, via email

I have been reading this magazine from past several years and have attained a great deal of knowledge. My question is: There are many advertisements wherein images of people and children are being used to sell a product. Is it permissible in Islam? And can magazines or public billboards be rented for such ads? Is this income haraam?

YMD

The answer is a simple no. Images are not allowed in Islam.

However, some sort of compromise is made because of the difficulty in running a magazine without advertisements, which are the main source of income, rather than the subscription payments.

Our own magazine, for instance, runs at a huge loss, despite the fact that many workers are voluntary, and the paper quality is one of the cheapest. This is because either we do not get advertisements, or get poorly paying ones that do not even meet with the cost, or have to print on honorary basis. One of the reasons for booking really paying advertisements is that most advertisers insist on use of women’s pictures; in objectionable dress, or even worse.

But since we do not accept such advertisements, we deny ourselves 90% of the business. To get the rest of the 10%, we have to make some sort of compromise.

Though of course, the compromise does not still meet with the costs; so our organizers have to go around begging for donations. Another way would be to increase the subscription cost. But, Muslim Ummah believes in free religious service. If we increased the cost, sales will plummet and losses will increase.

Only those who bear the brunt of the continuous hard work needed to produce the magazine, month after month, can truly realize how sweet it would be if they could say goodbye to the magazine and have a quiet, worriless rest on armchairs.

There are many traditional beliefs wherein they say that a person should not rest his hand over his head, he should not shake his feet while sitting, etc. Also they follow certain rituals like haldi, shukrana before marriage, they also consider the 40th day (chaleeswan) after any event to be of some importance… So do these things have any relations with Islam?

YMD

These practices have no basis in religion whatsoever. Some of them are mere customs, with no religious significance; therefore, they incur no criticism; only those that are carried out in the name of Islam, but which have not been enjoined by Islam, meet with criticism.

As for some of the weird practices, such as, Chaleeswan, you see, once people were living in forests. There, they were afraid of everything, even their own shadows. They believed in ghosts, ghoul, flying spirits, souls of the dead, devils peeping from behind every tree, Jinn overlooking from every tree and mountain top, etc. To chase them away, or to be in good relations with them and avoid harm, they followed many rituals.

When they came to live in towns and villages, they brought those beliefs with them. Then came Islam. It overcame much of the old beliefs and practices, but not all; especially because the religious class that lived on the business of the Forest Religion, modified their business practices by accepting some elements from Islam, while retaining others of the Forest Religion.

They succeed because they keep the masses busy with rituals (performed under their supervision and guidance, with of course, some fee, and/or a “da`wat”); and discouraging them from going near the Qur’an and Sunnah. If the rituals are not practiced, or, if Qur’an and Sunnah are studied, they will run out of business.

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